Digital marketing

Gene Sower

I quit a six-figure job in New York City after commuting for 25 years. I no longer wanted to commute, and I risked everything to start my own business that S4204 is now poised to destroy.

Today, I own a small digital marketing agency that I have run out of my home in Montclair for more than a decade. I work with a dedicated group of freelancers, some of whom have been with me on various projects for seven or eight years. They all want the flexibility of working their own hours from their own homes, and they want the ability to work for other companies like mine. They enjoy the flexible schedule and the unlimited earning potential that being a freelancer provides.

If I had to put all my freelancers on staff, then I would be out of business. One reason is that the nature of my business is ebb and flow, but the main reason is that no single person has all the skills needed for every type of internet marketing project. Someone who can run online ad campaigns is not the same person who can write blog posts or build websites. I work with various specialists on a freelance basis as needed.

What I want lawmakers to do: Leave me alone. I’ve been able to raise a family and be a taxpaying member of this state for more than 50 years. Many people need to work freelance jobs to make ends meet, to be available for children or aging parents, or because they are disabled, can’t drive or just plain enjoy it.